Swiftwick Socks
Posted in Press Releases on April 6th, 2009 by Jerry Bires – Be the first to commentWhat can we possibly say about the humble sock? In truth, quite a bit if that sock happens to be made by Swiftwick Socks in Brentwood, Tennessee. When speaking to company spokesperson Liebelei Lawrence in Marketing, she began with the materials. “Our socks are made from either merino wool or olefin, a very lightweight synthetic fiber.”
My research on Wikipedia for these materials found this: The Merino is the most economically influential breed of sheep in the world, prized for its wool. Super fine Merinos are regarded as having the finest and softest wool of any sheep. As for olefin: Olefin fibers have great bulk and cover while having low specific gravity. This means “warmth without the weight.” The fibers have low moisture absorption, but they can wick moisture and dry quickly. Olefin is abrasion, stain, sunlight, and chemical resistant. It does not dye well, but has the advantage of being colorfast.
Lawrence added that the two fibers, being hollow, were especially good at wicking away moisture from the foot. Moreover, Swiftwick uses 200 needle machines to generate a very high compression volume. Compression is important for fit, and for a shoe to fit well, the sock plays an important role. “Compression promotes circulation and helps a sock to conform to the foot and not move around,” said Lawrence. “It helps the shoe do what it’s supposed to do.”
The company feels so good about its products that it uses this motto: The best you’ll ever wear – guaranteed. Purchase a pair of Swiftwick socks and put us to the test. It’s the best performance sock you have ever worn, or we invite you to mail the laundered socks and request a replacement pair of equal value. We want you to be happy. We will send a pair of black or white socks to you, even if you request a competitor’s product (subject to availability).
The 5-person company has been in business since January, 2008. Much more information is available at http://www.swiftwick.com/
You can also call at 615-370-8611.
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